How we do it

Panel research


We will manage the panel on your behalf making sure that participants are not sent too many research requests but ensuring that they still feel engaged.

We will capture key characteristics of panel members in order that we contact them only when the topic/theme is relevant to them.

We will review panel members annually making sure that they are still willing to be contributors.

You can reward panel members for their contribution and commitment by inviting them to attend special launches, etc.

We manage two panels ourselves, The Scotinform Cultural Panel and the Scotinform Teacher Panel. Both are available for client use.

Focus groups


Panel research

Depth interviews

Visitor observation

Mystery shopping


Staff training

Mosaic licensed

Desk research