How we do it
We work closely with you at the start of the project to ensure that the observations we take are pertinent and answer your questions.
Where you require traditional counts, we use experienced and trained professional researchers to gather the data, meaning that you can be confident in its validity.
If you prefer, we can use new technology to “track” visitors as they move throughout the site. This has the advantage of removing the observer from the scene and even allows you to listen to visitors’ discussions as they decide how to navigate your space!
We can combine the observation data with other methodologies, such as depth interviews or mini groups, to provide further insight into the observation findings and explore further with visitors what influenced their behaviour.