How we do it

Depth interviews


We work with you to ensure that the topic guide is relevant to your own strategic objectives and to the specific objectives of your research.

We can advise on the most appropriate format for the project. For example, if participants are not confident about the subject then we might recommend conducting paired depths with their peers to put them at ease.

We ensure that the analysis is presented in a format that is easy to digest and apply, yet contains sufficient detail for further insight if required.

Focus groups


Panel research

Depth interviews

Visitor observation

Mystery shopping


Staff training

Mosaic licensed

Desk research