How we do it
We assess whether the groups should be conducted in person or online. The latter has become increasingly popular as participants do not need to leave their home or work to participate.
We work with you to ensure that the topic guide is relevant to your own strategic objectives and to the specific objectives of your research.
We respond to your requirements and can tailor the standard group format if required. Sometimes a mini group is more relevant for specific audiences and for specific topics.
We respond to your requirements and can tailor the standard group format if required – focus groups can even be conducted online. The online approach works particularly well if participants are geographically widespread.
We use the focus group outcomes to provide you with a cohesive response to your research questions.
Our reports provide detailed interpretation of the findings including quotes from participants which clearly communicate their views/perceptions etc.