Our approach

At Scotinform we understand that the research is often only the start of the story. All of our practice is informed by what you do with our research, and how you apply our findings. Our clients use the research findings to inform all aspects of business planning, including operations, marketing, audience development and HR. We discuss the research findings with you and apply our sector expertise to develop informed recommendations.

What we deliver

We know that you want much more than a report which sits on the shelf gathering dust so we deliver more than just research results. We deliver outcomes which meet your strategic objectives. We interpret the data and offer recommendations and conclusions allowing you to understand the issues. We will discuss with you how best to deliver our findings – a detailed written report, a topline report, workshops, presentations - you decide, we’ll deliver

Focus groups

Depth interviews

Mystery shopping

Bespoke surveys

Desk research

Visitor observation

Panel research

Staff training

Telephone surveys

Mosaic Licensed

Online groups