Helen joined Scotinform in 2016, having worked as an associate and collaborator for ten years previously. Her background in business consultancy in the tourism, hospitality and cultural sectors adds significant value to Scotinform and our clients.

Helen holds a First Class (hons) Bachelor of Commerce degree from the University of Edinburgh and the Advanced Certificate in Market and Social Research with distinction. She is always looking to add value to the research findings generated by Scotinform, and is somewhat notorious in the office for asking “so what?” Her skill lies in understanding how the findings can be used to inform decision-making for the client, whether that relates to strategic development, business planning, marketing or evaluation.

Helen joined Sheena as Director in January 2018. She is a member of the Market Research Society and the Social Research Association. Outside of work, Helen is a Board Member at Leith Theatre and Chair of her local primary school’s Parent Council. Beyond this she enjoys theatre, reading, and spending time with her family.