With a background in advertising and publishing, Sheena joins Janet at the helm. Her vast experience in managing research projects for a wide variety of clients and industries qualifies her perfectly to steer the Scotinform ship.

Sheena utilises both quantitative and qualitative research in the studies she manages for clients in the public, private and charitable sectors. She has also designed and delivered training programmes for clients such as National Museums Scotland, Historic Scotland and Borders Sport and Leisure Trust to assist them in conducting their own research and evaluation studies.

Sheena is a Member of the Market Research Society, the Association for Qualitative Research, the Visitor Studies Group and the Marketing Society …she is also a self-confessed reality TV addict.