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READER SURVEY
Please tell us what you think and win one of four book tokens worth £50! The Gaelic Books Council is conducting research to add to our understanding of the market for Scottish Gaelic books and is interested in your views. Please take a few minutes to complete this online questionnaire (by Friday 10th July 2009) which will be returned directly to Scotinform Ltd, an independent market research company, for analysis.
If you would like to help the Gaelic Books Council with further research or would like to enter the prize draw for a £50 book token, then please enter your details at the end of the questionnaire in the relevant sections. Thank you.
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Before you begin we would like to assure you that all Scotinform Ltd research is conducted in accordance with the Market Research Society Code of Conduct (www.mrs.org.uk/code.htm), therefore all of your responses will be treated confidentially and reported at an aggregate level. Should you wish to provide your details for further research or to enter the prize draw, your details will be retained for these purposes only.
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YOUR BOOK PURCHASING HABITS OVER THE LAST TWELVE MONTHS
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1.
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In general, approximately how many books have you purchased in the last 12 months for yourself or others?
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2.
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Approximately how many Scottish Gaelic books have you purchased in the last 12 months for yourself or others?
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YOUR BOOK PURCHASING HABITS
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3.
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Thinking about books in general (English, Gaelic and other languages), please select from the following list the types of book you normally purchase. Please select all book types purchased.
Fiction
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FACTORS AFFECTING BOOK PURCHASES
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YOUR SOURCES OF GAELIC BOOKS
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5.
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Which of the following best describes your purchasing of books?
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6.
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Have you ever visited the Gaelic Books Council website at www.gaelicbooks.org?
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7.
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How often do you visit the Gaelic Books Council website?
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8.
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Have you ever visited the Gaelic Books Council bookshop?
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9.
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How often do you visit the Gaelic Books Council bookshop?
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10.
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Are you aware of Ùr-Sgeul, an initiative aimed at developing new Gaelic fiction?
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11.
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How often do you visit the Ùr-Sgeul website?
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INFORMATION ON SCOTTISH GAELIC BOOKS
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12.
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PURCHASING SCOTTISH GAELIC BOOKS
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13.
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Have you ever purchased Scottish Gaelic books?
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PURCHASING SCOTTISH GAELIC BOOKS
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14.
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Where have you purchased Scottish Gaelic books from?
Please list any outlets (bookshop, online or mobile sales) where Gaelic books have been purchased?
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PURCHASING SCOTTISH GAELIC BOOKS
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15.
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Which of the following statements best describes your purchasing habits? PLEASE SELECT ONE ONLY
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WHAT WOULD YOU LIKE TO READ?
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16.
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Please select, from the following list, the types of book you would be interested in purchasing if we could improve the range of Gaelic books. Please select all book types you would be interested in.
Fiction
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PURCHASING SCOTTISH GAELIC BOOKS
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17.
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PURCHASING SCOTTISH GAELIC BOOKS
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18.
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Are any of the following reasons why you are not purchasing more Scottish Gaelic books?
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VIEWS ON SCOTTISH GAELIC BOOKS
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IMPROVEMENTS IN SCOTTISH GAELIC BOOKS
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FEEDBACK FOR THE GAELIC BOOKS COUNCIL
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21.
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22.
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To finish we'd appreciate it if you could give us some personal information. This will allow us to analyse our results in different ways. If there are any questions you would rather not answer then please leave them blank and move on to the next question. Remember, all your responses are confidential and this information will be used for analysis purposes only.
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23.
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Please select your gender
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24.
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Please tell us the age-group you currently occupy
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25.
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Please tell us your usual area of residence?
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26.
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If you live in Scotland could you please tell us the Local Authority area you live in?
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27.
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How proficient you are at reading the Gaelic language?
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FURTHER RESEARCH AND PRIZE DRAW
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Thank you for taking the time to complete this survey. Your responses will help the Gaelic Books Council
understand the market for Gaelic books and continue to develop Gaelic literature.
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